PRESENTATION

Phyllis Cambria

COSTUME DELIVERIES REBORN

Co-owner PartyPlansPlus.com

Co-Author: The Complete Idiot's Guide to Throwing a Great Party

E-mail: [email protected]

A. Offer additional services for increased profits

  • straight costume deliveries (balloons, gift baskets, etc.)
  • singing telegrams
  • custom songs, poems, certificates, etc.

B. Getting Started
  • Determine type of service(s) offered
  • Fee schedule (type, location, last-minute orders, character, distance, etc.)
  • Creating generic and/or custom songs/poems
  • Costumes
  • Hiring delivery personnel
  • Advertising and promotion

C. Songs and Poems

Create generic selections for birthdays (adults and children), anniversaries, weddings, wedding showers, baby showers, retirement, holidays, bar/bat mitzvahs, bachelor/bachelorette parties, promotions, sweet 16, farewell parties, birth announcements, etc.

Do-it-yourself

Hire a professional (referral, community theater, college drama or music departments, ad agency, etc.)

License selections from other singing telegram/balloon/gift basket companies

Royalty-free music or contact ASCAP or BMI

D. Character Types

Licensed characters or look-alikes (restrictions), elves, Cupid, mourners, showgirls, French maids, fairies, police officers, rock stars, animals (gorillas, bunnies, cow, bears, chickens, frog, etc.), Playboy-type bunny, clowns, belly dancer, nerd, Uncle Sam, celebrity look-alikes (Marilyn, Madonna, Elvis, Michael Jackson, etc.) Baby Boots, Prince Charming, cowboy/cowgirl, lounge lizard, Dapper Dan, etc.

E. Costumes

  • Buy (trade show)
  • Create
  • What should be supplied by performer

 

F. Finding Delivery Personnel

  • Age and type
  • Audition notices
  • Community theater
  • Drama department
  • Avoid talent agencies

G. Advertising and Promotion

  • print ads
  • on-hold message
  • Web site
  • direct mail
  • street corners/outside store
  • in-store displays
  • flyer deliveries
  • press releases
  • promotional appearances
  • cross-promotions

RESOURCES:

Custom songs/poems: SongSendsations Custom Songs (Phyllis Cambria and Patty Sachs)

Royalty free music: http://www.dalymusic.com/

The American Society of Composers, Authors and Publishers: http://www.ascap.com

ASCAP | One Lincoln Plaza | New York, NY 10023 | (212) 621-6000

Broadcast Music, Inc. : http://www.bmi.com

New York /320 West 57th Street /New York, NY 10019-3790 /(212) 586-2000

Los Angeles /8730 Sunset Blvd. /3rd Flr West/West Hollywood, CA 90069-2211 /(310) 659-9109