Newly Revised Edition with Bonus: Fun and Frugal Party Plans

EVENT AND PARTY PLANNING CAREERS:

The Ultimate Step-by-Step Guide

to Success

By Phyllis Cambria

 Planner Book      Bonuses 1-34 Forms, Information and Business Tools  Fun and Frugal Party Plans

TABLE OF CONTENTS

 

                                                                                                                                   PAGE NO.

 

DEDICATION AND ACKNOWLEDGEMENTS                                     i

 

TABLE OF CONTENTS                                                                        ii-vii

 

INTRODUCTION                                                                                    1                  

CHAPTER 1                                                                                         2-17

        Doing basic research for your business or career

        What you need to learn

        Preliminary experience opportunities

        Early documentation to build your resume

 

CHAPTER 2                                                                                        18-26

        How to select your niche specialty and why it's important

        What wide varieties of niches there are

        When to expand your niche

 

CHAPTER 3                                                                                        27-34

        Basic funding

        The facts about business loans

        Naming your business and developing its style

        Creating a business plan and why it's essential to your success

 

CHAPTER 4                                                                                        35-48

        What equipment you'll need to get started

        What basic services you'll want to have in place

        Insurance coverage

        Where to get access to merchant accounts

        Protecting your computer and website

 

CHAPTER 5                                                                                        49-56

        How to set up pricing

        What pricing systems are best and why

        Other costs to consider in proposals


 

CHAPTER 6                                                                                        57-65

        Contract essentials

        Your contract vs. your vendor's contract

        Proposals that become part of the contract

 

CHAPTER 7                                                                                        66-72

        Locating the right types of suppliers and vendors

        What to look for when choosing a supplier or vendor

        Negotiating and contract with vendors

 

CHAPTER 8                                                                                        73-92

        General marketing guidelines

        Basic printed marketing materials

        Advertising and promotion

        Creating your portfolio

 

CHAPTER 9                                                                                        93-112

        Public Relations and Advertising Alternatives

        How to Get Free Publicity in print, radio and TV

        How to use this free PR to your advantage

 

CHAPTER 10                                                                                     112-126

        Finding clients

        What approaches work best and why

        More low-cost marketing methods

 

CHAPTER 11                                                                                     127-135

        Initial contact with potential clients

        Telephone meetings

        In-person meetings

 

CHAPTER 12                                                                                     136-153

        How to do a general site inspection

        How to do a site inspection for a specific event

        Meeting with venue staff

        Arranging for guest lodging

 

CHAPTER 13                                                                                     154-168

        Developing a pre-event timeline

        Creating planning and filing systems

        Event insurance

        Staff attire

        Transportation and shipping fees

 

CHAPTER 14                                                                                     169-186

        Developing an event timeline

        Loading-in and setting up

        Working safely

        Break-down and post-event clean-up

 

CHAPTER 15                                                                                     187-194

        Post-event duties

        Dealing with rentals and extra stock

        Paying bills

        Client and vendor follow-ups

 

FORMS, INFORMATION AND BUSINESS TOOLS

 

BONUS SECTION 1                                                                          195-197

           Evaluating Your "A" Team

 

BONUS SECTION 2                                                                          198-199

           Fun While Learning with Realty TV

 

BONUS SECTION 3                                                                          200-201

           Thank You Is More Than Two Little Words

 

BONUS SECTION 4                                                                          202-204

           Other Planners Might be the Key to Your Success

 

BONUS SECTION 5                                                                          205-206

          Stay In Touch

 

BONUS SECTION 6                                                                          207-209

           Last-Minute Planning Dilemmas

 

BONUS SECTION 7                                                                          210-217

           Trade Show Marketing

 

BONUS SECTION 8                                                                          218-219

           Looking for a Planner's Job? Avoid These Mistakes

 

BONUS SECTION 9                                                                          220-222

           "It's in the Bag"  - Emergency Gear for Every Planner

 

BONUS SECTION 10                                                                        223-227

           What Do You Do When the Lights Go Out?

 

BONUS SECTION 11                                                                        228-232

          Sample proposal

 

BONUS SECTION 12                                                                            233

          Sample floor plan

 

BONUS SECTION 13                                                                        234-236

           Typical and Non-Typical U.S. Holidays and Observances

 

BONUS SECTION 14                                                                        237-238

          Industry publications

 

BONUS SECTION 15                                                                        239-256

           Client Proposal Questionnaire/Vendor Interview Form

 

BONUS SECTION 16                                                                        257-261

          Sample timeline

 

BONUS SECTION 17                                                                        262-264

           21 Steps for Putting on a Mini Expo

 

BONUS SECTION 18                                                                        265-272

           Setting Up a Party Planning Referral Service and Resource Consultations: The "Warm Calls" That Will Introduce You to Vendors and Potential Clients

 

BONUS SECTION 19                                                                        273-274

           Promoting Your Business With a Directory


BONUS SECTION 20                                                                        275-278

          Sample contract

 

BONUS SECTION 21                                                                       279-280

           Sample generic press release

 

BONUS SECTION 22                                                                        281-283

           A Short Memory Course: How to Remember Names

 

BONUS SECTION 23                                                                        284-285

          A Short Course on Public Speaking

 

BONUS SECTION 24                                                                          286-291

           Sample Planning Timeline

 

BONUS SECTION 25                                                                           292-300

          Cocktails for You

 

BONUS SECTION 26                                                                            301

          Sample Invoice

 

BONUS SECTION 27                                                                            302

           Sample Auction/Raffle Donation Form

 

BONUS SECTION 28                                                                        303-311

           How Much Is Enough? Party Food and Drink Quantities

 

BONUS SECTION 29                                                                      312-315

           Executive Etiquette � Tips for Entertaining for Business

 

BONUS SECTION 30                                                                       316-318

           Resources

 

BONUS SECTION 31                                                                       319-321

           Sample Independent Contract

 

BONUS SECTION 32                                                                       322-325

          So Cool Event D�cor Solutions

 


 

BONUS SECTION 33                                                                       326-338

        Sample Editor and Publication-Specific Press Releases for:

        General information

        Children

        Food and drink

        Lifestyle/Hobbies/Crafts

        Business

 

BONUS SECTION 34                                                                     339-340

        Insurance Resources

 

BONUS SECTION 35

        Fun and Frugal Party Plans Introduction                                                           341

        �The �50s Were Nifty�                                                                              342-351

        �Fun, Fun, Fun Beach Party�                                                                  352-360

        �Luck be a Lady Tonight� (Casino theme)                                            361-367

        �Dancing Through the Decades�                                                           368-373

        �We�re Gonna Make You a Star!� (Hollywood theme)                     374-380

        �Ladies and Gentlemen, Start Your Engines!� (race car theme)       381-389

        �South Seas Serenade� (tropical/luau theme)                                 390-396

        �Westward Ho� (western theme)                                                           397-410

 

 

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